Generative Engine Optimization (GEO)
Get named when buyers ask ChatGPT, Perplexity, Gemini, or Claude who to hire. We make your brand the one the model recommends and cites.
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Get a Free AI Visibility AuditYour Next Buyer Is Asking an AI Who to Hire
When someone asks ChatGPT for the best developer or agency in your field, a short list comes back with a handful of names on it. You are either on that list or you are invisible to that buyer, and no amount of Google ranking changes it, because the model is not reading your rankings. It is reading pages it can retrieve, facts it can verify, and what other sources say about you.
GEO is the work of becoming one of those names. It is partly technical, making sure the retrieval crawlers can actually reach your pages and that your facts are stated consistently everywhere a model might look. It is partly reputational, widening the third-party footprint that models use to decide who is credible. And it is measurable, through repeatable prompt testing rather than guesswork.
What GEO Work Involves
Reachable, verifiable, and talked about. All three, or it does not work.
AI Crawler Access
Every AI company runs separate training and retrieval bots. GPTBot is not OAI-SearchBot, and ClaudeBot is not Claude-SearchBot. We configure robots.txt and Content Signals so retrieval crawlers get in, while you keep a deliberate choice about training.
Bing Indexing for ChatGPT
ChatGPT browsing draws its web results largely from Bing, not Google. If Bing has not indexed a page, ChatGPT generally cannot cite it however well it ranks on Google. We fix Bing indexing and push new URLs through IndexNow.
Entity Consistency
One authoritative set of facts about your business: what you do, where, for whom, at what price, stated identically in your schema, your content, and your external profiles. Models drop sources that contradict themselves.
Third-Party Footprint
Models weigh what others say about you, not only what you say. Directory listings, review platforms, comparison pages, and genuine industry mentions, built deliberately rather than bought.
Share of Model Testing
We define 20 to 30 buyer prompts across discovery, comparison, evaluation, and implementation intent, run them weekly in fresh sessions on each platform, and score how often you appear.
AI Referral Attribution
GA4 configured to separate AI-assistant referrals from ordinary organic traffic, so you can see what this channel is genuinely worth instead of guessing.
Technology Stack
The tools we use to build your product
Why Our GEO Work Is Different
We run this stack on our own site before we sell it to you.
Already Shipped It
Markdown twins, entity graphs, IndexNow, agent discovery manifests. Running in production here, not theory from a webinar.
No Snake Oil
We will tell you plainly which GEO tactics have evidence behind them and which are currently wishful thinking.
Measured, Not Claimed
A fixed prompt set, run on a schedule, logged over time. You can audit every number we report.
100% Job Success
Perfect track record across 100+ completed projects over 8+ years.
This site serves a markdown twin of every page through Accept header content negotiation, publishes llms.txt, llms-small.txt and llms-full.txt, exposes a machine-readable agent skills manifest with content digests, declares Content Signals in robots.txt, and submits every new URL to Bing via IndexNow. We built the stack for ourselves first.
Apps Built Right, appsbuiltright.com.ngHow a GEO Engagement Runs
Baseline the invisibility, fix retrieval, build credibility, measure monthly.
Free AI Visibility Audit
We run your buyer prompts across ChatGPT, Perplexity, Gemini, and Claude and record what comes back: whether you appear, who appears instead, and whether anything said about you is wrong.
Fix Retrieval
Crawler access per bot, Bing indexing, server-rendered content, and clean extractable structure. Nothing else matters while the models cannot fetch your pages.
Lock Down the Facts
A single authoritative fact set published as connected structured data and mirrored across every external profile, so your answer is the same wherever a model looks.
Build the Footprint
Deliberate work on the third-party sources models lean on: directories, reviews, comparison content, and real industry mentions.
Track Share of Model
The prompt set re-run weekly and reported monthly, showing citation frequency, share against competitors, and sentiment over time.
Project Tiers
Transparent scope. Pricing scoped to your category and the platforms you need covered.
A one-off baseline for teams who want to know whether AI assistants mention them at all, and what they say.
- Prompt testing across four AI platforms
- Competitor share of model comparison
- Crawler access and retrieval audit
- Brand accuracy and sentiment check
- Prioritised findings your team can action
Ongoing GEO for businesses that need to be recommended by AI assistants. The most common engagement.
- Everything in AI Visibility Audit
- Crawler access and Bing indexing fixed
- Entity and structured data implementation
- Third-party footprint development
- Weekly prompt testing, monthly reporting
GEO combined with technical SEO and Answer Engine Optimization, covering Google, AI Overviews, and AI assistants together.
- Everything in AI Citation Growth
- Technical SEO foundation work
- AEO: snippets, AI Overviews and voice
- Content programme built for citation
- Quarterly strategy reviews
Final cost depends on how competitive your category is, how much entity cleanup is needed, and how many AI platforms you want tracked. Get a free AI visibility audit and a no-obligation quote within 24 hours.
Frequently Asked Questions
Quick answers to questions clients ask before getting started.
What is Generative Engine Optimization?
GEO is the practice of structuring your content and your wider brand presence so that generative AI systems cite and recommend you inside the answers they produce. The target is not a ranking position but a mention: being one of the names that comes back when a buyer asks ChatGPT, Perplexity, Gemini, or Claude who they should use. It combines technical retrieval work, consistent machine-readable facts, and a credible third-party footprint.
How do you measure whether GEO is working?
With a fixed, repeatable prompt set. We define 20 to 30 prompts your buyers plausibly ask, spread across discovery, comparison, evaluation, and implementation intent, then run every prompt in a fresh session on each platform once a week and log the result. Your share of model is the proportion of those prompts where you appear. Alongside that we track citation sentiment, factual accuracy, and AI referral traffic isolated in GA4.
How long does GEO take to work?
Early movement on a handful of low-competition prompts can appear within two to four weeks once retrieval is fixed, because the crawlers simply need to reach pages they previously could not. Meaningful share of model gains in a competitive category typically take three to six months, since the third-party footprint that models weigh cannot be built quickly. Six months is the shortest engagement we think is honest.
Does llms.txt actually get my site cited by AI?
Not directly, and we would rather say so. As of 2026 there is no documented production system at ChatGPT, Claude, Gemini, Perplexity, or Copilot that reads llms.txt at the moment it answers a question. It is a useful, cheap convention to publish and it costs nothing to be early, but it is not an access control mechanism and it is not what gets you cited. What actually matters is that retrieval crawlers can reach your pages, that Bing has indexed them, and that your facts are consistent and corroborated elsewhere.
Why does Bing matter so much for ChatGPT visibility?
Because ChatGPT browsing sources its live web results primarily from the Bing index rather than Google. A page Bing has not indexed generally cannot be retrieved and cited by ChatGPT regardless of how well it ranks on Google. Most sites have never looked at Bing Webmaster Tools, which makes this one of the fastest wins available in GEO. We verify Bing coverage and submit new URLs through IndexNow so they land in days rather than weeks.
Find Out What AI Says About You Right Now
We will run your buyer prompts across ChatGPT, Perplexity, Gemini, and Claude and send you exactly what comes back, free and with no obligation.
Get a Free AI Visibility Audit